“The only excuse for making a useless thing is that one admires it intensely.” Oscar Wilde.
A lot of people have criticised my recruitment process, but the objects – and let’s face it, these are artistic objects – show their worth through this system. People perform better under pressure, feeling themselves observed.
I don’t actually follow them around the streets with a camera, though I do get my PA to show up in some unusual places – keeps them on their toes. It’s more the challenge of making them feel that wherever they are, they are on stage – performing. They have to know that they can’t have off-days when they work for me.
That extra pressure takes its toll, but in a ten-year career, if you can get five good years when a model is giving the best of themselves – and making stacks of money on their own account too – then you’re on top. Of course they burn out in the end, but that’s the nature of the business.
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